Facebook Buys Instagram for $1 Billion
If you can’t beat ‘em, join ‘em.
That certainly seems to be Mark Zuckerberg’s motto these days.
In a stunning move, it was recently announced that Facebook have made a deal to acquire Instagram (a mobile photo sharing app) for the price of $1 billion.
Last year it seemed as though Facebook planned to make their own mobile photo sharing app to compete directly with Instagram.
Somewhere along the way, it seems Facebook decided to change their mind and buy Instagram (and their community of over 27 million registered users) instead.
Zuckerberg (Facebook’s co-creator) said: “I’m excited to share the news that we’ve agreed to acquire Instagram and that their talented team will be joining Facebook.”
So what’s so special about Instagram? Instagram allows its users to quickly and easily edit photos taken on their iPhone (and now Android). A cloudy day at the park can be made to look sunnier and portraits of friends can be made to look vintage and chic – all at the press of a button. This (along with Instagram’s sharing capabilities) are why the app is loved (and used) by so many, and is why Facebook were prepared to pay out so heavily to acquire it.
Travelers all around the world have been using Instagram in conjunction with Facebook already. Go somewhere, take a picture, edit it to make it look nicer, upload it to Facebook. Instagram makes documenting a journey a piece of cake, and means that people back home can see what you’re doing just a few minutes after you’ve experienced it yourself.
Many travelers will no-doubt be worried that the app they so dearly love will be changed (and ultimately ruined) as a result of this huge deal.
Zuckerberg was quick to deny such claims: “we’re committed to building and growing Instagram independently. Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people.”
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